Faculty of Economic and Business Sciences

Business Planning Workshop for SMEs (In-Person)

Module I: Business Diagnosis and Market Analysis
  • The 5C model for commercial diagnostics.
  • Market trend analysis.
  • Market context analysis.

Module II: Marketing Objectives and Strategies for 2026
  • Defining objectives for the marketing plan.
  • Definition of the commercial strategy: Segmentation and positioning.
  • Definition of the value proposition and differentiation.

Module III: Marketing Action Plan and Budget
  • Product and brand planning.
  • Price planning.
  • Communication planning.
  • Channel and sales force planning.
  • Customer management planning.

Module IV: Monitoring, adjustments and presentation of the plan
  • Key tracking indicators (sales, customers, traffic, leads).
  • Commercial organization: People and organizational chart.
  • Commercial support systems.

Module V: Sales and Profitability Projection
  • Break-even point.
  • Sales projection.
  • Projection of results.