In today's dynamic and challenging business environment, business planning is more vital than ever. The year 2026 is approaching, bringing new opportunities and challenges, and small and medium-sized enterprises (SMEs) need a clear roadmap to achieve their goals. This intensive, hands-on workshop is specifically designed for SME entrepreneurs and managers looking to translate their strategic ideas into concrete, measurable business tactics. Over 24 hours of practical learning, this workshop will guide you step-by-step in creating a robust and adaptable marketing plan that will help you optimize the use of your company's limited resources to reach your business objectives by 2026.
The specialized course is aimed at:
- Owners of small and medium-sized businesses who want to plan their growth in 2026.
- Entrepreneurs with established businesses seeking to streamline and professionalize their business efforts.
- Managers or those responsible for marketing and sales in family businesses or small teams.
- Independent professionals or service providers who need to attract and retain clients more effectively.
At the end of this workshop, participants will be able to:
- To understand the commercial landscape of consumers and markets in Peru for 2026.
- Understanding the importance of business planning in the current and future context of SMEs.
- Analyze the market environment, identify key trends, and conduct an internal and external diagnosis of your company.
- Define clear, measurable marketing objectives that are aligned with your overall business goals for 2026.
- Identify and effectively segment your target audience, creating detailed customer profiles and understanding the needs of each segment.
- Develop the business strategy.
- Develop a detailed tactical action plan for the implementation of the business strategy.
- Establish performance metrics to continuously monitor, evaluate, and adjust your marketing plan throughout 2026.
- Projecting sales and profitability of the business.
- Certificate of approval: It will be given to participants who have passed the program with a minimum grade of twelve (12) and who meet more than 70% of class attendance.
- Certificate of Participation: This will be awarded to participants who do not pass the program but have attended more than 70% classes. Only one certificate will be issued, corresponding to the student's results. The certificate does not indicate the final grade obtained.
*All certificates will be issued virtually.