DR. FERNANDO BARRANZUELA
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Principal Professor at the Faculty of Economic and Business Sciences of the University of Piura and teacher of the Master's Degree in Commercial Management of the PAD - School of Management. He teaches courses in the areas of Market Research, Business Planning, and Pricing. He holds a PhD in Business Administration from Henley Business School (UK), a Master's degree in Research Methods from the London School of Economics and Political Science (UK), and a degree in Mechanical and Electrical Engineering from the University of Piura (Peru). He has over 15 years of experience in business consulting, providing advice on planning, market research, and pricing strategy for companies in the retail, consumer goods, and automotive sectors, among others. He has served on the Consumer Protection Commission of Indecopi (Peru's National Institute for the Defense of Competition and the Protection of Intellectual Property) and as an independent director of the Piura Water and Sanitation Services Company (EPS Grau). Currently, he is the Dean of the Faculty of Economics and Business at the University of Piura. |