UCSHA Toquilla

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Communication
UCSHA Toquilla

Communication
UCSHA Toquilla

This university project aimed to develop a marketing campaign for the Piura-based brand "UCSHA Toquilla," which lacked a presence in digital media. The students' meticulous research led to the brand concept "Your Identity in Your Style," which blends traditional techniques with modern design. The goal is to increase the visibility of the brand's accessories. handmade of the brand and reinforce regional identity without abandoning its own style.

Leaders

Álvaro Montufar Calle (Professor at the Faculty of Communication of the University of Piura).

Camila Baca, Alejandra Burgos, Diego Cruz, Jorge Hernández, Claudia Horna, Karla Lamadrid, Alejandra Pineda and Lucía Requena

(Graduates of marketing communication from the University of Piura).

Information

The campaign was carried out within the framework of the Marketing Communication Projects course.

Progress or Results

The brand's website and social media accounts were created. Furthermore, based on the proposed visual identity and concept, content was developed to resonate with its audience. target.

Social projection

UCSHA Toquilla

UCSHA Toquilla

Leaders

Information

Progress or Results