IdeaTuMesa - Comunicación

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Communication
IdeaYourTable

Communication
IdeaYourTable

IdeaYourTable

The challenge undertaken by both students and professors at “IdeaTuMesa,” a company dedicated to table setting and event decoration services, was to develop a brand identity that would allow them to differentiate themselves in the market. After rigorous research, they developed a communication and organizational identity strategy that focused on creating special occasions. Likewise, their visual identity included a photographic style that highlights moments of sharing.

Leaders

Álvaro Montúfar Calle and Giancarlo Saavedra Chau (Teachers of the Faculty of Communication of the University of Piura).

María Gracia Asmat, Juan De La Fuente, Milagros Gamarra, Jorge Hernández and Sabrina Román (Graduates of marketing and audiovisual communication from the University of Piura).

Information

The professors and students accepted the challenge from the company “IdeaTuMesa” through the Challenge Academy platform. This platform is developed by the Linkyou project, which aims to improve employability in Latin America and foster relationships between businesses and universities.

Progress or Results

The communication, visual identity, and organizational identity proposal related to the unique moments that arise from sharing around a table was presented to the client, who was delighted with the proposal and the concept that was reached because it would help them connect better with their target audience.

Social projection

IdeaYourTable

IdeaYourTable

Leaders

Information

Progress or Results