Applied research is currently a primary characteristic in communication studies. Both academics and industry professionals develop their activities taking into account empirical data from the environment, obtained through the application of measurement tools in the field of social perception. The former require objective data to validate their theoretical positions and diagnose consumption trends and use of platforms in which the relationship between media and audience is sustained. The latter use scientific analysis of public opinion to guarantee correct decision-making with its different stakeholders.

What is the CIOP?

The Public Opinion Research Center (CIOP UDEP) is an academic platform that, through the application of public research methods, enhances the collection of primary information for the performance of scientific work in the field of media analysis and audience perception.

In this sense, the Public Opinion Research Center is part of the social responsibility practices that a Faculty of Communication must have, helping to identify, when necessary, the existence of illegitimate interests that seek to monopolize the interpretation of reality, as well as contributing to scientific research, typical of a higher study center. From this double front we can diagnose and manage currents of opinion that are far from manipulation, safeguarding the freedom of audiences.

Objectives of the Research Center

• Provide the operational and empirical platform for the academic and professional research carried out in the Faculty of Communication.
• Consolidate the academic and professional work of teachers involved in research related to the study of audiences and media consumption.
• Position the Faculty of Communication as a local, regional and national benchmark in research linked to audience analysis, improving the institution's relationship with the industry.
• Provide society with solid perception studies that allow, through a thoughtful analysis of the social and media agenda, adequate decision-making.

Responsible