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Communication
Leave a mark

Communication
Leave a mark

Leave a mark

“Leave a Mark” is a launch campaign for organ donation in Peru, born out of the problem of the stagnant donor rate at 131% since 2012. This campaign, developed by final-year university students, is focused on young university students aged 18 to 25 with the aim of encouraging them to consider organ donation as an opportunity to leave a mark on the world by saying YES.

Leaders

Álvaro Montufar Calle (Professor at the Faculty of Communication of the University of Piura).

Lucía Anastacio, César Barreto, Diana Farfán, Ana Monje, Layla Sandoval, Cristhian Sandoval and Diana Vegas.

(Graduates of marketing communication from the University of Piura).

Information

The campaign was carried out within the framework of the Marketing Communication Projects course, during the months of October to December 2020.

Progress or Results

The "Leave a Mark" campaign is a pilot project being implemented in the Piura region, the second most populated region in the country. It will later be rolled out nationwide with the goal of reversing the current situation regarding organ donation.

Social projection

Leave a mark

Leave a mark

Leaders

Information

Progress or Results