Artificial intelligence is revolutionizing how businesses interact with customers and optimize their marketing strategies. In a highly competitive and constantly evolving environment, understanding and applying this technology is not just an advantage, but a necessity to remain relevant. To achieve this, organizations need professionals capable of implementing AI-based solutions that generate lasting competitive advantages.
Aware of this reality, the University of Piura presents the Business Course in Artificial Intelligence for Marketing and Sales, This course offers a practical and strategic approach to identifying opportunities, developing use cases, and deploying measurable solutions in marketing and sales using cutting-edge tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, Mapify, Turboscribe, Read AI, Google NotebookLM, Lovable, Nano Banana, Python with Google Collab, Ahrefs (AI module), Make, and N8N, among others.
Aimed at multidisciplinary professionals seeking to develop advanced skills in generative AI applied to marketing and sales processes.
At the end, participants will receive a certificate of completion awarded by the University of Piura, strengthening their professional profile and differentiating them in the job market.
At the end of the program, the participant will be able to:
- Design and implement generative AI tools that optimize marketing and sales processes, applying prompt engineering methodologies and evaluating use cases with business impact.
- Integrate multimodal AI Gen tools (text, image, audio, video) into marketing campaigns and strategies, as well as learn to design AI assistants, projects, and agents.
- Implement generative AI projects with defined ROI metrics, establishing KPIs for continuous performance improvement in key areas and processes.
- Executives who want to integrate Generative AI with business strategy.
- Marketing and sales managers looking to optimize business management with Generative AI.
- Professionals who want to update their knowledge of Generative AI applied to marketing and sales.
- Certificate of approval:
It will be awarded to participants who have passed the course with a minimum grade of twelve (12) and have more than 80% of class attendance.
- Certificate of participation:
It will be awarded to participants who do not pass the course, but who have more than 80% of class attendance.
*All certificates will be issued electronically and sent via email. This course does not lead to an academic degree.