Organizations today face an environment marked by rapid digital transformation, automation, the emergence of new technologies, and rising customer expectations for service experience. In this context, many companies still operate with traditional models that hinder innovation, differentiation, and the generation of sustainable value.
Today, competing solely on price or efficiency is no longer enough. Companies need to redesign their services, strategically integrate technology, build memorable experiences, and develop organizational cultures capable of adapting to constant change. However, a significant gap exists between the need to innovate and the actual capabilities in leadership, strategic design, and organizational transformation within companies.
Aware of this reality, the University of Piura, in partnership with the University of Chile, presents the International Program in Service Evolution. This program provides comprehensive, applied training to design, transform, and scale innovative services in highly dynamic and digital environments. Through a practical, collaborative methodology focused on real-world challenges, participants will learn to integrate innovation, customer experience, technology, and organizational strategy to build more competitive and sustainable service models.
The program combines service design tools, digital transformation, artificial intelligence, innovative business models, and change leadership, enabling participants to develop concrete solutions with organizational impact. Furthermore, it incorporates an international and multidisciplinary perspective, supported by faculty and consultants with extensive executive experience in Latin America and global markets.
The program is aimed at directors, managers, functional leaders and professionals who participate in processes of innovation, customer experience, digital transformation, operations, strategy, quality or service development within public or private organizations.
It is also geared towards consultants, entrepreneurs and specialists seeking to strengthen their capabilities to design user-centered services, lead change processes and implement scalable and sustainable innovation initiatives.
At the end of the program, participants will be able to diagnose innovation opportunities, redesign service experiences, build innovative business models, and lead organizational transformation processes aligned with the business strategy.
General Objectives
- Develop capabilities to lead transformation processes in services, aligned with the challenges of a dynamic, competitive and digital environment.
- To provide participants with strategic, technological and organizational tools to redesign innovative, sustainable and customer-centric services.
Specific Objectives
- To know and apply contemporary models of innovation in services, understanding the impact of digital transformation on value propositions.
- Redesigning service business models, incorporating emerging technologies, ecosystem vision and customer experience as key differentiators.
- Apply strategic design and service design tools to create memorable, consistent experiences aligned with organizational goals.
- To foster an organizational culture oriented towards innovation, through transformational leadership, organizational agility and the development of internal capabilities.
- Design and implement scalable and sustainable innovation initiatives, using indicators, metrics and change management principles.
- Build a service transformation roadmap, aligned with the organization's strategy and supported by a final integrative project.
- Integrate all the learning into a final transformation project, in which participants will work as a team to diagnose a real problem, propose innovative solutions and present their results to a panel of experts.
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The UC Faculty of Economics and Business (https://fen.uchile.cl/esIt belongs to the University of Chile, the oldest higher education institution in Chile and one of the most prestigious and established in Latin America. It is ranked 139th in the world (2025) and 4th in Latin America and the Caribbean (2024), according to the QS World University Rankings. It boasts an outstanding academic body with high productivity in the scientific field and in artistic and cultural creation. It ranks first in Chile and eleventh in South America in scientific impact, industry engagement, and international collaboration in the CWTS Leiden Ranking (2024). |
The program will have both a theoretical and a practical component that will allow students to adopt tools that can be transferred to their daily lives.
The program is delivered in a synchronous virtual format through interactive online sessions. Classes will be recorded so participants can review them.
- Certificate of approval: It will be awarded to participants who have passed the program with a minimum grade of twelve (12) and have more than 80% of class attendance.
- Certificate of participation: It will be awarded to participants who do not pass the program, but who have more than 80% out of 9 class attendance.
Each institution (University of Piura and University of Chile) will issue the corresponding certificate of approval or participation.
*All certificates will be issued electronically and sent via email 20 business days after all grades are received. This program does not lead to an academic degree.
