- What is strategy? How is value created?
- Relationship between strategy, financial results and human behavior.
- Strategy levels: corporate, competitive, and functional.
- Fundamental concepts and models of strategic planning.
Purpose: To establish a solid conceptual foundation for a unified understanding of strategic thinking and its link to the creation of financial value.
- Strategic business delimitation.
- External analysis: general environment, industry and competition.
- Competitive analysis: strategic groups.
- Competitive advantage: cost leadership, differentiation, and sources of value.
Purpose: Understanding the company's current strategic position to identify real opportunities for improvement and growth.
- Mission, vision and strategic objectives.
- Identification and selection of corporate strategies.
- BCG Matrix.
- Ansoff Matrix: penetration, market development, products and diversification.
Purpose: To guide the participant in formulating coherent, viable strategies aligned with value creation.
Special international session (3 hours)
An international expert presents practical strategic planning tools with global case studies.
- The budget as a strategic execution tool.
- Preparation of the master budget.
- Budgetary control and variance analysis.
- Organizational behavior and budgets.
- Continuous improvement and performance measurement.
Purpose: Understanding how the strategy translates into a concrete and measurable financial plan.
- The financial function and its relationship with strategy.
- Financial statements and strategic reading.
- Financial diagnosis (ratios, liquidity, profitability, indebtedness).
- COAF and cash flow.
Purpose: Mastering the tools that allow you to assess financial health and the feasibility of the strategy.
- Impact of the strategy on the financial situation.
- Projection of financial statements.
- Investment evaluation.
- Consistency between strategy and financial results.
Purpose: Learn to convert strategic decisions into a financial model that allows you to analyze scenarios and make decisions.
- Strategic control systems.
- Balanced Scorecard (BSC) design.
- KPIs and organizational alignment.
- Implementation monitoring and continuous improvement.
Purpose: Understanding how the strategy is controlled, monitored, and implemented to ensure its effective execution.
Methodology
The methodology of the specialized program is based primarily on lecture-colloquiums and case discussions.