Marketing and sales are the lifeblood of every business; however, today the complexity of business management is increasing due to changes and innovations in consumer habits, new technologies, as well as changing and adverse environments that keep companies in a state of permanent uncertainty.
Given this reality, the University of Piura offers the Specialized Program in Marketing and Sales in order to contribute to improving the effectiveness of commercial management, through the development of skills to identify opportunities, manage complex situations and address the key aspects of commercial management.
Aimed at marketing and sales professionals who seek to excel in commercial management, aspire to advance in their careers, or wish to implement it in their business.
At the end of the course, participants will receive a Certificate of Specialization in Marketing and Sales awarded by the University of Piura, strengthening their professional profile and differentiating them in the job market.
At the end of the program, the participant will be able to:
- Apply your marketing and sales knowledge and tools to improve the effectiveness of commercial management in your organizations or your own businesses.
- Analyze and identify business opportunities in complex contexts, as well as their economic impact, by reviewing cases and exercises for this purpose.
- Integrate the key factors of commercial activity through a comprehensive approach provided by the program on marketing and sales in consumer, business-to-business, product and service market contexts.
- Optimize sales management and strengthen synergy with marketing activities, recognizing their interdependence within the business strategy.
- Professionals who hold positions of responsibility in marketing and sales, or who aspire to such roles. Their knowledge of the subject and their experience will enrich the class discussions, providing valuable perspectives on the topics and situations addressed.
- Those who lead a business and, by virtue of their position, need to manage marketing and sales. This program will provide them with a comprehensive view of commercial activity, enabling them to understand the key aspects for effective management.
Our methodology combines theory and practice to offer a comprehensive learning experience.
The program is delivered in a synchronous virtual format through interactive online sessions. Classes will be recorded so participants can review them.
- Certificate of approval:
It will be awarded to participants who have passed the program with a minimum grade of twelve (12) and have more than 80% of class attendance.
- Certificate of participation:
It will be awarded to participants who do not pass the program, but who have more than 80% of class attendance.
*All certificates will be issued electronically and sent via email. This program does not lead to an academic degree.