Faculty of Economic and Business Sciences

Pricing Strategies and Tactics Course (Online)

DR. JULIO HERNÁNDEZ

Senior Professor at the Faculty of Economics and Business Administration of UDEP and lecturer in the Master's Program in Commercial Management at PAD – School of Management. He teaches courses in the areas of Market Research, Commercial Planning, and Pricing. He holds a PhD in Business Administration from Henley Business School (United Kingdom), a Master's degree in Research Methods from the London School of Economics and Political Science (United Kingdom), and a degree in Mechanical-Electrical Engineering from the University of Piura (Peru). He has over 15 years of experience in commercial consulting, providing advice on planning, market research, and pricing strategy for companies in the retail, consumer goods, and automotive sectors, among others. He has served on the Consumer Protection Commission of Indecopi, as well as an independent director of the Piura Water and Sanitation Services Company (EPS Grau). . Currently, he is the head of the Marketing Area at UDEP.

MGTR. RANDY FERNÁNDEZ

PhD candidate in Statistical Science and Engineering at the National University of Engineering (UNI, Peru). Master's degree in Artificial Intelligence from the International University of La Rioja (UNIR, Mexico). Master's degree in Business Administration from PAD – School of Management (UDEP, Peru) and Bachelor's degree in Mechanical-Electrical Engineering from the University of Piura (UDEP, Peru). He is currently a professor at both the undergraduate and graduate levels at the University of Piura, where he teaches courses in optimization, statistics, and data science. He has served as coordinator of the Mathematics and Statistics Department, executive director of the Economics Program, and executive director of the Business Administration Program for Executives in the Faculty of Economics and Business at the same university. He is the author of the book Linear Algebra for Administration and Economics.