In Peru, many small and medium-sized businesses struggle to set appropriate prices for their products or services. Sometimes they charge "what the competition charges," other times they calculate it intuitively, or they simply set a price "so they don't lose the sale." However, price is much more than a number: it's a key tool for improving profits, attracting customers, and growing the business sustainably. In this course, we will provide the necessary techniques through real-world case studies and exercises that will allow you to understand pricing as a process fundamentally aimed at generating value for the company.
The specialized course is aimed at a non-specialist audience that makes pricing decisions in businesses or companies, but without needing to have technical training or prior experience in Marketing, Finance or Economics.
- Understanding how price directly influences business profitability.
- Recognize price as a key tool for generating perceived value for customers.
- Learn the main strategies and tactics for setting prices effectively.
- Learn to analyze customers' willingness to pay for a product or service.
- Understanding how competition and sales channels affect pricing decisions.
- Understanding the potential applications of AI in pricing.
- Certificate of approval: It will be given to participants who have passed the program with a minimum grade of twelve (12) and who meet more than 70% of class attendance.
- Certificate of Participation: This will be awarded to participants who do not pass the program but have attended more than 70% classes. Only one certificate will be issued, corresponding to the student's results. The certificate does not indicate the final grade obtained.
*All certificates will be issued virtually.