Smart organizations are those that learn from the crises others have suffered before they happen to them. With proper crisis management, they will be prepared to decide immediately whether to accept responsibility for what happened, defend themselves if they are innocent, or launch an investigation and accept its findings if the truth is unknown.

Today, more than ever, educational institutions must be aware of the risks they face in order to manage them effectively. In this context, it is essential to understand their stakeholders, as well as the dynamics of public opinion and social media, to plan for and manage potential crisis situations.

The Faculty of Communication at UDEP, in partnership with University Governance and Reputation Centre of the University of Navarra (Spain) is organizing this specialized program, which will address the essential issues for crisis management, taking into account the reality of Peruvian educational institutions in a globalized context.

1. To prepare teachers and managers of educational institutions in the management of institutional discourse in the face of contexts of public controversy.
2. To delve deeper into the dynamics of public opinion and the new sensitivities that impact the stakeholders of educational institutions.
3. To enhance the knowledge and skills of the participants to effectively manage the institutional communication of the educational center.
4. To understand the training challenges posed by the current digital ecosystem and its impact on the reputation of the educational institution.
5. To provide tools for the strategic management of potential reputational crises.