- To understand the scope and influence of Public Affairs in the management of corporate communication.
- Reflect on the role of corporate communication and its contribution to the management of Public Affairs in an organization.
- Understanding the relationship of companies with the State and regulatory and normative bodies.
- Analyze the political, social, media, and regulatory environment to identify risks, opportunities, and relevant issues that impact the image and positioning of organizations.
- To understand the planning process of a lobbying campaign.
Inicio
23March
Duration:
45 hours
Schedule:
Mondays and Wednesdays from 7:00 pm to 10:00 pm.
International session: Saturdays from 9:00 am to 12:00 pm.
*A minimum number of students is required to start the program. If this minimum is not reached, the University of Piura reserves the right to reschedule it, and this will be communicated in a timely manner through official channels.
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