This week, held in Madrid exclusively for MCEO students, the International Enhancement Program is taking place, consisting of lectures, case studies, and explanations of best practices. The program aims to increase knowledge in the areas of corporate communication, explore different business and economic environments, and gain insight into communication in other contexts. As part of this international immersion, students will also visit leading companies in international communication management in Spain.
Some of the topics to be covered are:
- Artificial intelligence and digital communication strategies.
- Crisis communication.
- Trends in corporate communication and management.
- Internal communication.
- Intangible asset and reputation management.
Important: The International Study Week is a mandatory requirement for obtaining the master's degree. The cost of the master's program only covers the academic participation fees.
As part of the MCEO program, the General Management course is offered as a mandatory one-week course designed exclusively for master's students, emphasizing the development of managerial skills and abilities. One of the distinguishing advantages of the PAD – School of Management is its training using the case method, a learning technique that utilizes the study of real business cases to train participants in problem-solving and decision-making.
Some of the topics covered are:
- Strategy.
- Corporate governance.
- Internationalization.
- Family businesses.
This week's sessions are being held at the business school's headquarters, located at Aldebarán 160, Surco.
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