Master in Strategic Communication of Organizations (MCEO)

Communication plays a vital role in guiding organizations in strategic decision-making, maintaining and cohering corporate culture, managing reputation, as well as keeping their strategic audiences informed. Its location at the management level is increasingly recognized and necessary due to the impact it has on the organization.

After years of study and academic effort, at the Faculty of Communication we designed the Master in Strategic Communication of Organizations (MCEO), together with important allies such as the PAD – School of Management and the University of Navarra (Spain), the latter located among the top 100 universities in the world in five areas of the QS World University Rankings.

The MCEO is the academic proposal that expands the focus of the professional's vision to a managerial level and is committed to the training of professionals with practical skills and relevant academic knowledge to manage, from a business perspective, effective communication in organizations, integrating communication and business management.

In 2014 our first promotion began and today we continue with the work of continuing to train professionals with a greater vision of the market, always hand in hand with the human and ethical component. We encourage you to learn about and choose our program.

• To train professionals with practical skills and relevant academic knowledge necessary to address communication from a business perspective.
• To complement the strategic exercise of communication, expanding the knowledge and perspectives of the communication professional, by giving them the ability to understand the functioning of the different areas of the company and the role that communication plays in the whole.

The MCEO is a program designed to support the training of communication and related social science professionals, as well as those who work in the field of communication within the company, or are interested in redirecting their career towards this field.

The profile is closer to management and middle management, with an average professional experience of between three and five years, linked to corporate communication, the advertising industry, marketing areas, public relations, human resources, press offices of companies or non-profit organizations.

As part of the professional development, seminars will be held with national and international instructors, on topics such as:

• Artificial Intelligence applied to Corporate Communication.
• International Branding.
• Public Affairs and Political Communication.
• Challenges of the Communications Director.

At the end of each seminar, after completing a satisfactory participation, the student will receive a certificate awarded by the University of Piura.