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Faculty of Economic and Business Sciences

Administration and Marketing

Learn about the career

Lead the business transformation with vision and human purpose.

The Business Administration and Marketing program at the University of Piura trains well-rounded professionals with a strong foundation in business management and specialized skills in marketing and sales management, enabling them to design and lead business strategies and generate value in a globalized environment. It combines a humanistic approach with technical tools to develop ethical, innovative leaders focused on social impact.

Postula

Profiles

Entry profile

Graduate profile

Entry profile

  • A good student of Business Administration and Marketing is very analytical y curious. 
  • Se It questions the why, the what for, and the how of what he observes. 
  • He has a particular interest in the business world and major macroeconomic trends. 
  • Use critical thinking andHe is willing to use instruments quantitative to explain hiss arguments, and explore feasible solutions.
  • He has a concern about know new approaches to explainsr the behavior of families, businesses, investors, and governments.
  • Evaluate cases with an open approach to various methodologies.  

 

Graduate profile

Upon completion of the program, the graduate will be a competent professional with: Social awareness and a service-oriented attitude.

  • Strategic orientation: Designs long-term strategic marketing plans and adapts tactics to changing digital environments.
  • Team Leadership: Motivate and lead high-performing sales teams
  • Focus on economic results: Set clear goals and evaluate progress using pricing strategies, revenue management, and financial analysis effectively.
  • Commercial focus: Identifies market opportunities, manages distribution channels and applies trade marketing techniques.
  • Digital marketing and AI: Use artificial intelligence and data analytics to optimize marketing campaigns.

 

Area of knowledge

Marketing and sales

Administration

Humanities

Finance and accounting

Law

Strategy and Governance of Organizations

Research

Marketing and sales

Today's environment presents us with significant challenges: consumers are agents of change, competitors are global, and new technologies are transforming how products and services are bought and sold. The Marketing and Sales field provides comprehensive training that enables graduates to understand, analyze, and manage business processes with a strategic, creative, and results-oriented vision, delivering value to both consumers and the company. Furthermore, since the consumer is central to business activity, graduates in Business Administration and Marketing possess the ability to interpret consumer needs and connect with them effectively, positioning them as key players in generating value and fostering sustainable growth for organizations.

Administration

For effective communication between clients and companies, it's essential to understand the company's overall operations, from its structure to its strategic and human processes. This foundational knowledge, acquired by marketing students, provides them with the tools to analyze the environment, lead teams, and identify business opportunities. Furthermore, it enables them to appreciate the value of a strong organizational culture with an ethical and humanistic approach.

Humanities

Today, in a society that demands civic engagement, critical thinking, and ethical action, the humanistic education a marketing graduate receives strengthens these skills, expanding their ability to analyze the social and cultural realities that influence consumer behavior. This foundation fosters a deep understanding of the human person and their environment, promoting dialogue, reflection, and commitment to the common good. Thanks to this comprehensive education, marketing professionals act with sound judgment and sensitivity, aligning their strategies with the values of a constantly evolving society.

Finance and accounting

Accounting and financial knowledge enables business managers to make strategic decisions based on a rigorous analysis of economic resources. Through tools such as the time value of money, investment evaluation, and financial planning, they gain a clear understanding of project profitability, risk, and sustainability. This training allows them to comprehend the economic environment that influences the company, strengthening their ability to align marketing actions with financial objectives and contributing to efficient and profitable resource management.

Law

In the Peruvian context, characterized by dynamic regulations and a constantly changing business environment, legal skills are fundamental for preventing legal risks, ensuring regulatory compliance, and making responsible decisions. This strengthens the ethical and legal management of businesses, promoting formal and sustainable work environments.

Strategy and Governance of Organizations

In today's business environment, it is crucial to integrate two fundamental dimensions of governance within the organization: strengthening organizational capabilities and fostering the ethical commitment of leaders and employees to the stakeholders. Training in this area allows Marketing graduates to diagnose complex environments, align decision-making with ethical and strategic criteria, and lead responsibly in scenarios marked by digital transformation, pressure for results, and the need to build trust among different stakeholders.

Research

Research skills in professionals give them the ability to integrate acquired knowledge into current reality, identifying important variables for achieving objectives and enhancing the development of skills necessary for decision-making.

Their training promotes critical thinking, the rigorous use of methodologies and digital tools, and the ability to generate knowledge useful to organizations.

Curriculum

Cycle I

  • Pre-Modern History and Culture
  • Language and Communication 1
  • Fundamentals of Administration 1
  • Logic
  • Business Computing
  • Mathematics 1
  • Study Methodology

Cycle II

  • History and Modern Culture
  • Language and Communication 2
  • Reality and Knowledge
  • Fundamentals of Administration 2
  • Fundamentals of Accounting
  • Mathematics 2
  • Free Configuration 1

Cycle III

  • History and Contemporary Culture
  • Person and Society
  • Microeconomics
  • Cost Accounting
  • Financial Accounting
  • Mathematics 3

Cycle IV

  • Introduction to Theology
  • Entrepreneurship and Strategy
  • Macroeconomy
  • Costs and Budgets
  • Statistics 1
  • Programming Fundamentals
  • Free Configuration 2

Cycle V

  • Theology and Christian Life
  • Civic Ethics
  • Organizational Design
  • Financial Mathematics
  • Civil and Commercial Law
  • Statistics 2
  • Marketing Fundamentals

Cycle VI

  • Minor 1
  • Minor 2
  • Psychology in Organizations
  • Operational Finance
  • Labor and Tax Law
  • Market Strategies
  • Free Configuration 3

Cycle VII

  • Minor 3
  • Social Doctrine of the Church
  • Personnel Department
  • Market Research
  • Product Management
  • Pricing and revenue management

Cycle VIII

  • Human Behavior in Organizations
  • Business Ethics
  • Investment Evaluation
  • Digital marketing and artificial intelligence
  • Industrial Marketing and Key Account Management
  • Channel management and trade marketing

Cycle IX

  • Research work course: marketing 1
  • Organizational Governance and Leadership
  • Strategy and Competitive Advantage
  • Sales Management
  • Elective 1
  • Elective 2

Cycle X

  • Research work course: marketing 2
  • Strategic Direction
  • Business Planning
  • Analysis of business situations
  • Business analytics

Important: Our curriculum design is subject to updating in accordance with article 40 of the University Law.

Leyenda

  • Humanities
  • Humanities
  • General Administration
  • Mathematical and Analytical Training
  • Data Science and Operations
  • Data Science and Operations
  • Research
  • Humanities
  • Humanities
  • Humanities
  • General Administration
  • Accounting and Finance
  • Data Science and Operations
  • Specialty Courses
  • Humanities
  • Humanities
  • Accounting and Finance
  • Accounting and Finance
  • Accounting and Finance
  • Data Science and Operations
  • Humanities
  • General Administration
  • Accounting and Finance
  • Accounting and Finance
  • Data Science and Operations
  • Data Science and Operations
  • Specialty Courses
  • Humanities
  • Humanities
  • General Administration
  • Accounting and Finance
  • Law
  • Data Science and Operations
  • Specialty Courses
  • Humanities
  • Humanities
  • General Administration
  • Accounting and Finance
  • Law
  • Specialty Courses
  • Specialty Courses
  • Humanities
  • Humanities
  • General Administration
  • Specialty Courses
  • Specialty Courses
  • Specialty Courses
  • Government and Strategy
  • Government and Strategy
  • Accounting and Finance
  • Specialty Courses
  • Specialty Courses
  • Specialty Courses
  • Research
  • Government and Strategy
  • Government and Strategy
  • Specialty Courses
  • Specialty Courses
  • Specialty Courses
  • Research
  • Government and Strategy
  • Specialty Courses
  • Specialty Courses
  • Specialty Courses

Why study Business Administration with a focus on Marketing?

Content

For its pioneering approach to integrating administration and strategic marketing, preparing professionals to lead the commercial transformation in Peru with a way of doing marketing centered on the consumer as a human being.

STRATEGIC AND PEOPLE-CENTERED

The program trains professionals capable of analyzing consumer behavior, understanding the consumer as a human being with real needs, designing and managing brands with purpose, and designing sustainable business strategies aligned with business objectives and market needs.

COMPREHENSIVE EDUCATION WITH A HUMANISTIC VISION

The curriculum promotes a responsible vision of the role of business in society and the impact of its commercial decisions by combining technical marketing knowledge with a solid ethical and humanistic foundation characteristic of the University of Piura.

PREPARATION FOR DIGITAL AND COMPETITIVE ENVIRONMENTS

You will develop skills in market research, branding, advertising, digital marketing, customer experience, and data analysis, integrating artificial intelligence tools to enhance your decision-making. You will be prepared to design innovative strategies and lead marketing in dynamic and highly competitive environments.

Degrees and titles

Bachelor's degree in Administration and Marketing

Professional Title – Administration and Marketing

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