Yago de la Cierva |
PhD in Philosophy from the University of Navarra. Master's degree in Institutional Communication from the Pontifical University of the Holy Cross (Rome, Italy). President of the Villanueva Foundation, owner of Villanueva University (Spain). He has taught Corporate Communication and Crisis Management courses at IESE Business School (Spain), both in the MBA program and in open and in-company programs for 12 years. He has dedicated his entire professional life to journalism (he founded and directed the ROMEreports news agency), corporate communication, university teaching and crisis consulting. Advisor to educational institutions on institutional communication. Author of several articles and books, such as “Communicating in Turbulent Waters – An Ethical Approach to Crisis Communication”. |
Patricia Schroeder |
She holds a PhD in Communication and Health from Austral University (Argentina). She also holds a Master's degree in Communication Management in Organizations from the same university, completed specialized courses in strategic planning at Georgetown University Business School, attended the IEEM Management Development Program, and has a degree in International Relations from the University of the Republic (Uruguay). At the University of Montevideo, she teaches Strategic Communication and Crisis Communication in several university programs. She is a visiting professor at universities in Peru, Paraguay, Ecuador, and other countries. She has over twenty years of experience in Communication and Marketing management, with a focus on results-oriented work and strategic planning. She is a consultant in the healthcare sector, working with international organizations and service companies. |
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Chapter Leader in Culture, Product, and Leadership. Employee Experience at BCP-Credicorp. Co-founder and Training Manager at Amecomex Peru. |
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Deputy Manager of Compliance Culture at BCP – Credicorp. Master's degree in Strategic Communication in Organizations from the University of Piura. Bachelor's degree in Communication Sciences from the University of San Martín de Porres. |
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Director of Culture and Internal Communication at APOYO Comunicación. Specialist in strategic planning, with experience in the analysis and development of integrated marketing and communication plans for different Latin American markets and product categories, as well as in culture and internal communication. |
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MBA from ESADE Business School (Spain) and specialist in international business from Georgetown University (United States) and in Marketing from ESAN (Peru). Digital marketing consultant for several leading companies. Former director of various departments at Circus Grey, Unique | Yanbal International, and Wunderman Phantasia. |
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Master of Business Administration (MBA), CENTRUM Graduate Business School. Corporate Communications Specialist. Expert in corporate identity and image, strategic communication, crisis management, and spokesperson training. 20 years of experience in corporate communication and reputation planning and management at Credicorp, Banco de Crédito del Perú (BCP), and the Lima Chamber of Commerce. University professor. Strategic communication consultant. Speaker on reputation and communications. |
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She holds a PhD in Communication from the University of Navarra (Spain) and specializes in Political Communication. She teaches at the Faculty of Communication at UDEP. She is the author of the book: “The Person as an Electoral Communication Strategy: Defining Personalization from a Political Communication Perspective.” As a university professor, she addresses topics such as Political Communication, Political Personalization, Political Image, and Media Ethics. |
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She holds a Master's degree in Strategic Communication for Organizations from UDEP and is a graduate of the PAD's Management Skills Program. She completed an academic assignment in Corporate Communication at the University of Navarra and a diploma in Community Relations and Social Responsibility at ESAN. She was Head of Communication at UDEP and Coordinator at the APOYO Institute. She has served as Director of Postgraduate and Continuing Education at the UDEP School of Communication. |
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PhD in Communication from the University of the Andes (Chile). Specialist in transmedia strategy and corporate storytelling. Consultant and speaker on communication and strategic intangible asset management. He has twelve years of experience in teaching, research, and communication consulting. |
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Master's degree in Marketing from INCAE Business School, with over 20 years of experience in marketing, market research, digital marketing, and innovation. Director of Innovation at Verne Comunicación e Innovación, he has advised various Peruvian industries in sectors such as energy, telecommunications, consumer goods, and banking. He is a frequent contributor to media outlets and has won innovation grants from FINCYT and Innova Perú. |
In cases of force majeure or due to instructor availability, presenters may be replaced without affecting the quality of the program. If this occurs, you will be notified in a timely manner.
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