The program, led by academics and professionals who are leaders in their fields, covers the following topics:
Corporate identity, image and reputation
Speaker: Fernando Reyes, former Deputy Manager of Corporate Communication at CrediCorp.
New business challenges
Presenter: Marianella Rubio, former director of Postgraduate and Extension Studies at the Faculty of Communication at the University of Piura.
Presenter: María Alejandra Bodero, Deputy Manager of Compliance Culture at Banco de Crédito BCP.
Exhibitor 
: Patricia Schroeder, Professor of Strategic Communication at the University of Montevideo (Uruguay).
Presenter: María Alejandra Bodero, Deputy Manager of Compliance Culture at Banco de Crédito BCP.
Exhibitor : Patricia Schroeder, Professor of Strategic Communication at the University of Montevideo (Uruguay).
Corporate culture in internal transformation processes
Presenter: Jennyfer Mazuelos, Chapter Leader in Culture, Product and Leadership at Banco de Crédito BCP.
Presenter: Marco Eyzaguirre, General Manager at WHY_NOT?
Presenter: Sandra Orejuela, professor at the Faculty of Communication of UDEP.
Presenter: María Pia Balestra, Director of Culture and Internal Communication at APOYO Comunicación.
Presenter: María Pia Balestra, Director of Culture and Internal Communication at APOYO Comunicación.
Presenter: Tomás Atarama, professor at the Faculty of Communication of UDEP.
International Online Session
Exhibitor 
: Yago de la Cierva, senior lecturer at IESE Business School of the University of Navarra (Spain).
Presenter: Tomás Atarama, professor at the Faculty of Communication of UDEP.
New horizons for corporate communication
Exhibitor : Álvaro Gutiérrez de Cabiedes, Head of Customer Experience & Value Proposition (Product and services) at BBVA Spain.
Presenter: Víctor Lozano, Director of Innovation at Verne Communication and Innovation
The University of Piura reserves the right to postpone, reschedule or cancel the program if the minimum number of participants is not met.
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