The Faculty of Communication provides training and updates on various communication topics such as: Corporate Communication, Communication and Sustainability, Digital Communication, Strategic Planning, Reputation Management, Reputational Crisis Management, Artificial Intelligence and Communication, Journalism, Public Opinion, Communication and Public Affairs, Digital Marketing, Narrative Communication and Storytelling, Strategic Branding, among others.
Some training sessions conducted:
- Media training and spokesperson training.
- Artificial intelligence tools applied to journalism and communication.
- Reputational crisis management.
- International business negotiation and customer relations.
- Strategic Digital Marketing.
- Corporate communication: strategic alignment of communication, generation of opinion currents in contexts of public controversy, communication plan in front of stakeholders, corporate identity audit, design of tools for the diagnosis of social perception and the problem of the crisis of legitimacy in public opinion.
- Analysis of audience behavior on social networks: Social media mining.
- Legitimacy crisis in Peruvian public opinion.
- Current events and the role of journalism.
- Journalism in the new digital ecosystem: challenges and opportunities.
- Digital tools and techniques for managing journalism in the new context.
- Stakeholder management in areas of operation.
