Faculty of Communication

Comunidades, Gestión social y Desarrollo Territorial

El Programa especializado tiene una duración de 50  horas lectivas.

Module 1: Communities, relationships and coexistence
  • Getting to know the communities.
  • The role of the community relations specialist.
  • Stakeholder groups.
  • Leadership for territorial development.
  • Communities and mining, hydrocarbon and energy operations – coexistence.
  • A high-performing team.
Module 2: Social Management
  • Social management: scope (work units, management system) and approaches.
  • Main norms and standards of social performance.
Module 3: Social Investment
  • Investment planning tools.
  • Social investment and alignment with mining standards.
Módulo 4: Comunicación estratégica y minería
  • Intersection approach:
  • Escuchar estratégicamente: comunicación para el relacionamiento.
  • Qualitative methods vs quantitative methods.
  • Understanding demand: empathy maps.
  • Strategy design:
  • Brand and purpose pyramid.
  • Results instead of deliverables.
  • Case analysis.
Módulo 5: Obras por Impuestos (OXI)
  • Understanding the Works for Taxes Mechanism:
  • General aspects of the Mechanism, actors involved.
  • Process phases: prioritization, preliminary actions, selection process, execution.
  • Return on investment.
  • Designing a private sector intervention strategy for Public Works for Taxes:
  • Territorial approach to social investment.
  • Risk analysis in the implementation of the Mechanism.
  • Management and governance model to successfully implement the Works for Taxes mechanism.
Module 6: Mine Closure
  • Social closure: framework, stages and mine closure planning.
  • Mine closure standards.
  • Citizen participation in mine closure.
  • Identification of social risks associated with closure.
  • Case analysis.
Módulo 7: Gestión de comunicación de crisis
  • Mapeo de stakeholders
  • Tipos de crisis
  • Gestión de protocolos
Módulo 8: Manejo de crisis y conflictos sociales
  • Nature of conflict in Peru.
  • Institutional framework, strategies and management tools.
  • Emblematic cases of conflict in Peru: Economic activities involved / Meaning of the agreements / Recommendations for a better relationship with the inhabitants.

The University of Piura reserves the right to postpone, reschedule or cancel the program if the minimum number of participants is not met. 

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