Faculty of Communication

Communities, Social Management and Territorial Development

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  • Communication
  • Specialized Program in Communities, Social Management and Territorial Development

The specialized program lasts 50 teaching hours.

Module 1: Communities, relationships and coexistence
  • Getting to know the communities.
  • The role of the community relations specialist.
  • Stakeholder groups.
  • Leadership for territorial development.
  • Communities and mining, hydrocarbon and energy operations – coexistence.
  • A high-performing team.
Module 2: Social Management
  • Social management: scope (work units, management system) and approaches.
  • Main norms and standards of social performance.
Module 3: Social Investment
  • Investment planning tools.
  • Social investment and alignment with mining standards.
Module 4: Strategic Communication and Mining
  • Intersection approach:
    • Strategic listening: communication for relationship building.
    • Qualitative methods vs quantitative methods.
    • Understanding demand: empathy maps.
  • Strategy design:
    • Brand and purpose pyramid.
    • Results instead of deliverables.
    • Case analysis.
Module 5: Works for Taxes (OXI)
  • Understanding the Works for Taxes Mechanism:
    • General aspects of the Mechanism, actors involved.
    • Process phases: prioritization, preliminary actions, selection process, execution.
    • Return on investment.
  • Designing a private sector intervention strategy for Public Works for Taxes:
    • Territorial approach to social investment.
    • Risk analysis in the implementation of the Mechanism.
    • Management and governance model to successfully implement the Works for Taxes mechanism.
Module 6: Mine Closure
  • Social closure: framework, stages and mine closure planning.
  • Mine closure standards.
  • Citizen participation in mine closure.
  • Identification of social risks associated with closure.
  • Case analysis.
Module 7: Crisis Communication Management
  • Stakeholder mapping
  • Types of crises
  • Protocol management
Module 8: Crisis and Social Conflict Management
  • Nature of conflict in Peru.
  • Institutional framework, strategies and management tools.
  • Emblematic cases of conflict in Peru: Economic activities involved / Meaning of the agreements / Recommendations for a better relationship with the inhabitants.

The University of Piura reserves the right to postpone, reschedule or cancel the program if the minimum number of participants is not met. 

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