Faculty of Communication

Master in Strategic Communication of Organizations (MCEO)

INTERNATIONAL TEACHERS

Yago de la Cierva 🇪🇸

He holds a PhD in Philosophy from the University of Navarra (Spain) and a Master's degree in Institutional Communication from the Pontifical University of the Holy Cross (Italy). He is the President of the Villanueva University Foundation (Spain). He was formerly the Executive Director of Corporate Communication at IESE Business School (Spain). He is the author of several books, including "Communicating in Turbulent Waters – An Ethical Approach to Crisis Communication." His professional interests encompass crisis management, corporate communication in its various aspects, and the organization of large-scale events as communication tools.

Patricia Schroeder 🇺🇾

PhD in Communication and Health from Austral University (Argentina). Master's degree in Communication Management in Organizations from the same university, completed specialized courses at Georgetown University Business School and the Management Development Program at IEEM - Business School of the University of Montevideo.

She teaches strategic and crisis communication in Uruguay, Peru, Paraguay, Ecuador, and other countries. She has also worked as a consultant in the health sector for international organizations and service companies.

NATIONAL TEACHERS

Fernando Huamán

He holds a PhD in Public Communication from the University of Navarra (Spain) and received the Extraordinary Doctoral Award from the same institution. He is the Director of the Center for Public Opinion Research at UDEP. His teaching and research focus on Communication Theory, Public Opinion, and Audience Research.

International professor in the Master's Program in Political Communication at the University of the Americas (Ecuador). He was part of the European Union Electoral Mission for the 2026 Peruvian General Elections.

Tomás Atarama

PhD in Communication. Researcher and professor at the University of Piura, and international lecturer at universities in Chile and Mexico. Specialist in strategic storytelling, digital culture, and applied artificial intelligence. An international consultant in strategic communication, he has been a speaker at conferences in Europe and Latin America. He was a U.S. State Department fellow, a visiting researcher at the University of Navarra (Spain), and completed a postdoctoral fellowship in Slovakia. Author of more than 70 academic publications.

Mateo Londoño 

Master's degree in Strategic Communication from Rovira i Virgili University (Spain). Bachelor's and Licentiate degrees in Communication from the University of Piura. Doctoral candidate in Communication at the University of La Sabana (Colombia). She has completed specialized courses in sustainability, team management, and crisis management. She specializes in corporate and institutional communication. Her teaching and research focus on branding, strategic communication, and health communication, with an emphasis on well-being in digital environments.

David Alcázar

PhD in Organizational Governance from PAD – Business School of the University of Piura. Specialization in International Finance from the University of California, Los Angeles (UCLA). Master's in Business Administration from PAD – Business School of the University of Piura. Industrial Engineer from the National University of San Agustín of Arequipa. Vice Dean of Graduate Studies and Extension and Full Professor in the Academic Area of Finance. Professor of Financial Management in the Executive MBA program at PAD (North Campus) and in the Master's Program in Financial Management.

Gino Vivanco 

Master's degree in Business Administration from the University of Piura. Certified Public Accountant. Doctoral studies in Strategic Business Administration at CENTRUM (PUCP). Bachelor's degree in Business Administration with experience in finance, accounting, and corporate control. Professor in Master's programs at the University of Piura and PAD - School of Management. He has worked as an internal auditor at Almacenera del Perú SA and as Treasury Manager at McCann Erickson Corporation.

Karim Rouillon 

Master's degree in Business Administration from the University of Piura, completed the Management Skills Program at PAD-Escuela de Dirección. Certified Public Accountant. Professor of accounting and auditing at the Faculty of Economics and Business Administration of UDEP. She has over 20 years of experience in financial management, budget control, auditing, and strategic analysis. Her professional experience includes working in financial auditing at E&Y and E&Y in the mining sector; she also worked in finance at Atlas Copco Peruana and Telefónica.

Marco Eyzaguirre

MBA from ESADE Business School (Spain). Director of the digital agency WHY_NOT? and digital marketing consultant for leading companies. Former director of Circus Grey, Unique | Yanbal International, and Wunderman Phantasia.

MMaría Alejandra Bodero

Master's degree in Strategic Communication for Organizations from the University of Piura. Deputy Manager of Compliance Culture at Banco de Crédito BCP. Communications professional with 15 years of experience in Culture and Internal Communication in national and international companies in the financial and consumer goods sectors. Comprehensive management with a focus on planning and customer experience. Product Owner for Agile project development.

Ana Lucía Navarrese 

MBA from CENTRUM (PUCP), Bachelor's degree in Business Administration from the University of Piura. Account Manager at Arellano Consultoría, where she assists companies in strategic market analysis and growth planning.

Specialist in business strategy, marketing, and pricing, with over 15 years of experience driving profitable growth in education, retail, and consumer goods. She has worked with national and international brands, leading brand development, expansion, and opportunity identification in competitive environments. She is a frequent speaker at business and academic forums.

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