Master in Strategic Communication of Organizations (MCEO)

The Master's Program in Strategic Communication for Organizations (MCEO) at the University of Piura is an academic program designed to enhance the role of communication as a strategic pillar in business management. In an increasingly dynamic and competitive environment, where reputation, organizational culture, and sustainability directly impact business results, this program trains professionals capable of leading through communication with a managerial vision and a holistic approach.

The MCEO is distinguished by its strategic orientation and multidisciplinary approach, which integrates communication with key areas such as management, finance, sustainability, and leadership. In this way, it prepares participants to understand the business in its entirety and make decisions aligned with corporate objectives, positioning communication as a key asset in value creation.

The program combines academic rigor with solid practical application, enabling participants to develop skills in designing and implementing communication strategies, managing corporate reputation, leading change processes, and handling crisis situations with sound judgment and competence. All of this is under an approach that promotes people-centered management, recognizing their fundamental role in organizational success.

Furthermore, the master's program is supported by an internationally renowned academic network, which enriches the educational experience with global standards and a cutting-edge vision in communication and management.

The MCEO is designed for professionals seeking to move beyond the operational approach to communication and assume a strategic role within their organizations. Its value proposition lies in developing leaders capable of connecting communication with business, driving competitiveness, and making a decisive contribution to the sustainability and growth of organizations.

• To train professionals with practical skills and relevant academic knowledge necessary to address communication from a business perspective.
• To complement the strategic exercise of communication, expanding the knowledge and perspectives of the communication professional, by giving them the ability to understand the functioning of the different areas of the company and the role that communication plays in the whole.

• Bachelor's degree holders from faculties of communication or related social sciences.
• Professionals working in the field of communication, or in middle management or executive positions.
• Professional experience of around three years, linked to corporate communication, the advertising industry, marketing and public relations areas, press offices of companies or non-profit organizations.