Nearly 20 years of professional experience in corporate communications, working for various multinational companies (Procter & Gamble Pharma, Amadeus, Gamesa, and currently ACCIONA). Specialized in internal communications management, with a particular focus on communication plans and the development of key messages across various human resources and management processes within the company. Holds a degree in Economics and Business Administration, specializing in Economics and Journalism, from Pompeu Fabra University in Barcelona. Master's degree in Business Communication, specializing in Digital Technologies, from IDEC. Strategic Communication Management certification from ESADE. Currently completing a Master's degree in Social Communication at Complutense University of Madrid.

With over 20 years of professional experience, she is an expert in corporate reputation, sustainability, and organizational ethics. Her specialties include strategic sustainability consulting, measurement systems, reporting, and recognition management. She teaches in the Executive Master's Program in Corporate Reputation and is a member of the Advisory Board of the Master's Program in Political and Corporate Communication (MCPC).

Member of the Board of Directors at Dircom, the Association of Communication Directors. Senior Director of Communications and Government Affairs, Europe at Mondelez International. Previously Director of Corporate Affairs at Mondelez International Iberia (formerly Kraft Foods Ibérica). Holds a degree in Journalism from the University of Navarra and an MBA from IE Business School. He was Manager of the Corporate and Financial Communications Division at Burson-Marsteller and Director of Strategic Planning at Weber Shandwick.

Principal Manager at BBVA Spain. Professor and lecturer at the University of Navarra, Villanueva University, and Kschool. Founder of two internet projects: Sixtobeat (online marketing agency) and Mappe (mobile app). Expert in online and offline marketing with 15 years of experience.

CEO at Corporate Excellence – Centre for Reputation Leadership and Co-director at The Global CCO: Strategic management reputation, corporate brand and Communication. He has led the global strategy for communication, brand, reputation and intangible metrics for the BBVA Group.