Faculty of Communication

Specialized Course in Generative Artificial Intelligence for Communication and Sustainability

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  • Communication
  • Specialized Course in Generative Artificial Intelligence for Communication and Sustainability

The intensive Specialized Course lasts 18 hours.

AI Communication Strategy
  • Fundamentals of generative AI for communication. Strategic integration framework. AI research methodology.
  • 2 hours
  • On-line
Prompt Engineering and Design
  • Advanced prompting models and techniques.
  • Creativity and temperature parameter. Quantitative and qualitative data analysis with AI.
  • 2 hours
  • On-line
Synthetic AI
  • Tools for generating images, audio, music, and video. Applications in corporate communication and sustainability campaigns.
  • 2 hours
  • On-line
AI and Sustainability
  • Sustainability challenges and opportunities in the world of AI. AI applied to environmental education. AI for corporate social responsibility.
  • 2 hours
  • On-line
ODS: Semantic Analysis with Generative AI
  • Creating projects for sustainability.
  • Google NotebookLM for research. Semantic analysis of SDGs with Claude.
  • 2 hours
  • On-line
No-Code Tools
  • Interactive dashboards for communication. Dashboards for sustainability reports. Artifacts in Claude. Canvas in Gemini and ChatGPT.
  • 2 hours
  • On-line
GEO: Positioning in Generative AI
  • From SEO to GEO: The New Positioning. Verne's GEO Model: Diagnosis, Optimization, and Strategy. GEO Tools and Metrics. Healthcare Sector Case Study. Energy Sector Case Study.
  • 6 hours
  • In person

The University of Piura reserves the right to postpone, reschedule or cancel the program if the minimum number of participants is not met. 

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