| Date | Time slot | Activity | Schedule |
| Thursday, October 16 | Tomorrow | Opening | 10:00 – 10:15 |
| Conference 1. From MadMen to MathMen: data as a catalyst for creativity.
Exhibitor: Lenka Miskulin |
10:15 – 11:15 | ||
| Questions and/or comments | 11:15 – 11:30 | ||
| Break | 11:30 – 11:45 | ||
| Conference 2. From data to impact: how AI and data intelligence are redefining Marketing Communications.
Presenter: Juan José Rubio |
11:45 – 12:45 | ||
| Questions and/or comments | 12:45 – 13:00 | ||
| Late | Workshop 1. The Math Men Workshop: data that inspires.
Exhibitor: Lenka Miskulin |
16:00 – 18:00 | |
| Evening | Verbena Fcom | 20:00 | |
| Friday, October 17
|
Tomorrow | Conference 3. Impactful Marketing: Inspiring Stories in the Age of AI.
Presenter: Renzo Talavera |
10:05 – 11:05 |
| Questions and/or comments | 11:05 – 11:20 | ||
| Break | 11:20 – 11:35 | ||
| Conference 4. Between algorithms and messages: responsible communication in the AI ecosystem.
Presenter: Mateo Londoño |
11:35 – 12:35 | ||
| Questions and/or comments | 12:35 – 12:50 | ||
| Closing | 12:50 – 13:00 | ||
| Late | Workshop 2. AI and prompting for Marketing.
Presenter: Renzo Talavera |
16:00 – 18:00 |
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