In an environment where organizations constantly generate and receive information, the ability to communicate with clarity, purpose, and impact has become an indispensable professional skill.
Today, more than ever, leaders, communicators, analysts, and management teams need to transform data, ideas, and experiences into stories that connect with people and drive decisions.
The Communication and Data Storytelling program offers specialized training that integrates the fundamentals of strategic storytelling with contemporary data storytelling techniques, enabling participants to understand not only what to communicate, but also how to do so persuasively, creatively, and based on evidence. Throughout the course, participants will learn to structure narratives that articulate data, insights, and organizational objectives, transforming complex information into clear and memorable messages.
Through a practical methodology, which combines case analysis, applied exercises and tools specific to professional communication, students will develop skills to create content that inspires, guides and generates value in different contexts: business, institutional, communication and social.
Download the brochure here 👉 Specialized Course in Communication and Data Storytelling
Integration of strategic storytelling and data storytelling
The program combines the fundamentals of storytelling with resources for interpreting and communicating data. This combination allows for the transformation of complex information into clear and persuasive narratives, strengthening internal, external, and executive communication.
Professional approach applicable to multiple organizational contexts
The program's design enables communicators, analysts, team leaders, and business professionals to develop transferable skills that add value in areas such as marketing, management, innovation, and sustainability. The versatility of the approach facilitates its application across various sectors.
Practical methodology geared towards real projects
Participants work with applied exercises and situations relevant to their work environments. This dynamic ensures that each class has an impact on professional practice, promoting the creation of content that responds to real communication needs.
It focuses on narratives with purpose and a human approach.
The program develops the ability to craft stories that resonate with people, influence decisions, and create meaning. It fosters a reciprocal enrichment between creativity and strategy, strengthening a deep understanding of audiences and the ability to craft memorable messages.
- Understanding the strategic value of storytelling in professional communication.
- Design clear, coherent, persuasive, and memorable narratives to achieve the organization's strategic objectives.
- Interpreting data and turning it into relevant stories.
- Integrate creativity, strategy, and evidence into communication management.
- Professionals in communication, marketing, branding, advertising, and internal communication.
- Executives and team leaders (managers, bosses).
- Entrepreneurs and startup founders.
- Content creators, journalists, designers, and creative professionals.
Digital certificate in the name of the University of Piura.
To obtain the certificate, attendance at 75% hours of the program is required.
All certificates will be issued virtually and sent via email.
Presentation of theoretical foundations and key concepts
The essential principles of storytelling, strategic communication, and data storytelling are presented, providing participants with solid conceptual frameworks to understand how to construct clear, persuasive narratives based on relevant information.
Case studies to reflect on the application of the concepts
Real-world examples from organizations, corporate projects, and institutional settings are reviewed to identify how stories and data can be integrated into internal, external, and executive communication. These cases allow for the observation of best practices and the evaluation of narrative decisions in diverse contexts.
Development of practical workshops focused on the creation of strategic narratives
The workshops are designed to help participants apply the concepts they've learned to real-world situations. They will work with information, data, or problems proposed by the students themselves, ensuring that each exercise has direct relevance to their professional practice. This will allow them to integrate creativity, narrative structure, and data analysis into the development of messages and presentations.
The program is conducted in a synchronous online format, through the Zoom platform.
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