This specialized course offers a practical tour of the tools, methodologies and frameworks of Generative AI applied specifically to two areas of growing strategic relevance: corporate communication and corporate sustainability management.
Participants will develop skills to implement AI solutions in content creation, Sustainable Development Goals (SDG) analysis, and new brand positioning in generative engines (GEO).
The program combines strategic fundamentals with immediate application. From prompt engineering to dashboard creation with no-code tools, it culminates in an intensive in-person module on GEO (Generative Engine Optimization), the new paradigm of digital positioning in the era of ChatGPT, Claude, and Google AI Overview.
Download the brochure here 👉 CE Generative Artificial Intelligence
Strategic and corporate approach to sustainability
The course teaches how to integrate generative AI applied simultaneously to Corporate Communication and Sustainability.
GEO Model (Generative Engine Optimization)
It addresses the transition from traditional SEO to GEO, preparing participants to position brands and corporate narratives on ChatGPT, Claude, Perplexity, and Google AI Overview.
Intensive face-to-face module
The program culminates with a 6-hour face-to-face module that reinforces deep learning, strategic discussion and analysis of sector cases, providing a high-value hybrid training experience.
- Understanding the fundamentals of generative AI and its strategic application in corporate communication and sustainability management.
- Master prompt engineering techniques for creating text, image, audio, and video content with a focus on communication and sustainability.
- Develop interactive dashboards and visual artifacts using no-code tools powered by AI.
- Implement GEO (Generative Engine Optimization) positioning strategies to ensure brand visibility in responses from ChatGPT, Claude, Perplexity, and other generative search engines.
- Corporate communication and reputation professionals responsible for internal and external communication; heads and managers of corporate affairs; specialists in branding, storytelling and content; press, reputation, crisis management teams, as well as professionals interested in optimizing content creation, strengthening brand positioning and adapting to the new environment of generative engines (GEO).
- Sustainability, CSR and ESG managers: sustainability managers and coordinators; CSR, social and environmental impact managers; teams in charge of sustainability and SDG reports.
- Consultants and strategic advisors in communication, marketing, sustainability or innovation; corporate image and reputation advisors; independent professionals working with companies and institutions.
Digital certificate of participation issued by the University of Piura.
To obtain the certificate, attendance at 75% of the program hours is required.
All certificates will be issued virtually and sent via email.
The course combines synchronous online sessions with an intensive in-person module. Each session integrates conceptual presentations, tool demonstrations, and practical exercises applied to real-world communication and sustainability cases. Participants will work with ChatGPT, Claude, Gemini, Google Notebook LM, and no-code tools as Claude and Canvas artifacts, developing projects that can be immediately implemented in their organizations. The program is delivered in a blended learning format, through interactive online sessions and a final intensive closing session.
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