This year, the Communication Conference is being organized by the Marketing Communications Department, with a program that connects marketing, advertising communication and new technologies.
This is a space that brings together renowned professionals and academics, along with students, graduates, teachers and interested public, to analyze the current landscape and discuss the changes that are transforming the management of marketing and advertising.
Under the motto “Communication in connected environments: audiences, media and ethics”, the #JCOM25 They propose a comprehensive view of the challenges and opportunities presented by contemporary communication.
The thematic axes that will guide the conference are:
- Data-driven media strategy and planning.
- Creativity and production on connected platforms.
- Prediction for communicators: how to anticipate decisions with AI.
- Ethics and good practices in the use of AI.
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