Marketing Communications

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Communication
Marketing Communications

Communication
Marketing Communications

Know the Career

We train communication strategists capable of creating valuable relationships between brands and people.

The Marketing Communications degree trains professionals for planning and managing communication within the marketing process. Our graduates are capable of developing management and consulting functions in advertising projects, corporate communication, digital communication, sales promotion and management of intangibles, for institutions, companies and organizations.

Postula

Profiles

Admission profile

Graduation profile

Admission profile

Ease of oral and written expression, and ability to synthesize.
Ability to analyze with critical judgment and work as a team.
Curiosity to solve problems with creativity.
Interest in research and ability to observe.
Interest in understanding people's behavior and consumption habits.
Ability to learn in innovative, digital and multimedia environments.

Graduation profile

We train marketing communicators with a strategic, creative, innovative and socially responsible vision. Our professionals are prepared to design and execute communication plans and to build and develop valuable relationships between organizations, their brands and people, in tune with digital and multimedia technological changes.

Knowledge area

Marketing Management

Strategic planning

Advertising Creativity

Communication and Digital Marketing

Corporate communication

Consumer behavior

Marketing Management

This area of knowledge seeks to enable the student to be able to analyze marketing strategies and tactics in the company; and apply this knowledge to solve problems that affect the design and conceptualization of products, their disposition in the market, the formulation of their value proposition and communication.

Strategic planning

This area of knowledge develops basic concepts for the choice of media, strategies and ways of measuring them. Thus, it provides a conceptual basis in which the foundations of strategic planning of commercial communication are studied. Theoretically, it seeks to reinforce the strategic dimension of communication and the importance of coherence between the work phases and the final result.

Advertising Creativity

This area provides the student with concepts and tools for the materialization and development of commercial communication campaigns. Thus, students develop their own skills to innovate and materialize creative ideas that offer solutions to communication problems.

Communication and Digital Marketing

The area is oriented to the analysis of the evolution and new trends in marketing with special emphasis on digital marketing. The importance of digital media and the role they are taking in the life of companies is highlighted. In addition, it seeks to develop in the student the skills of a community manager, in charge of caring for, activating and energizing the relationships of companies with their audiences in the online environment.

Corporate communication

The area seeks to provide the student with the conceptual support for the development of a comprehensive corporate communication campaign. For this, the tools of public relations and the process of developing a communication plan are studied, from research to evaluation.

Consumer behavior

The behavior that individuals show when searching for, purchasing, using, evaluating and disposing of products and services that may satisfy their needs is studied. It can be considered the starting point to design, create, segment a brand, product, company or communication campaign. Professionals prepared in this area can provide multiple benefits for those companies and organizations that face a dynamic, complex, competitive and uncertain environment.

Curriculum

Cycle I

History and Premodern Culture
Language and Communication 1
Reality and Knowledge
Study and research methodology
Marketing Principles
Cultural Foundations of the Image

Cycle II

History and Modern Culture
Language and Communication 2
People and society
Sociology
Theory of Journalism
photography project

Cycle III

History and Contemporary Culture
Minor 1
History of Communication
Basic mathematics
Written Communication 1
sound language

Cycle IV

Minor 2
Introduction to theology
Economy
Consumer behavior
Publicity communication
Written Communication 2

Cycle V

Minor 3
Theology and Christian life
Communication theory
Planning Fundamentals
Informative Genres
Audiovisual language

Cycle VI

Statistics
Public opinion
Citizen Ethics
Product, Price and Place Strategy
Audiovisual production
Narrative Communication and Storytelling

Cycle VII

Social doctrine of the church
Audience Research
Political Communication
Graphic design
Branding
Digital and transmedia communication

Cycle VIII

Communication Business Management
Communication Ethics
Elective
Market research
Strategic planning
Audio and video editing

Cycle IX

Communication Markets
Communication Law
Media planning
Creative strategy
Digital marketing

Cycle

Marketing Communications Projects
Curso de Trabajo de Investigación

Importante: Nuestro diseño curricular está sujeto a actualización de acuerdo con el artículo 40 de la Ley Universitaria.

Leyenda

Humanities
Humanities
Humanities
Communication Fundamentals Area
Marketing Communications Area
Audiovisual Communication Area
Humanities
Humanities
Humanities
Communication Fundamentals Area
Journalism Area
Audiovisual Communication Area
Humanities
Humanities
Communication Fundamentals Area
Communication Fundamentals Area
Journalism Area
Audiovisual Communication Area
Humanities
Humanities
Communication Fundamentals Area
Marketing Communications Area
Marketing Communications Area
Journalism Area
Humanities
Humanities
Communication Fundamentals Area
Marketing Communications Area
Journalism Area
Audiovisual Communication Area
Communication Fundamentals Area
Communication Fundamentals Area
Communication Fundamentals Area
Marketing Communications Area
Audiovisual Communication Area
Audiovisual Communication Area
Humanities
Communication Fundamentals Area
Communication Fundamentals Area
Audiovisual Communication Area
Marketing Communications Area
Audiovisual Communication Area
Marketing Communications Area
Communication Fundamentals Area
Communication Fundamentals Area
Marketing Communications Area
Marketing Communications Area
Audiovisual Communication Area
Communication Fundamentals Area
Communication Fundamentals Area
Marketing Communications Area
Marketing Communications Area
Marketing Communications Area
Marketing Communications Area
Marketing Communications Area

Career strengths

Professors with extensive academic experience

Highly qualified teaching staff, made up of outstanding academics and professionals in the sector.
Wide field of work

The marketing communications professional is essential in the development of communication strategies in the different processes of organizations. Its importance offers ample job opportunities.
International agreement

We have international agreements for student exchanges with top-level universities in America and Europe.
Career recognition

The Marketing Communications degree is recognized by employers of the main companies in the sector. The performance of our graduates supports us.
Our graduates are leaders in the sector

Our graduates perform competently leading the communication strategy in recognized companies in the sector or in their own ventures.