Today, communication doesn't just accompany strategy; it drives it. In a hyperconnected and constantly evolving business environment, the impact of a communicator on the board is the decisive factor in protecting reputation, fostering a cohesive culture, and accelerating business objectives. This is no longer just a responsibility; it's the greatest challenge for today's professionals.
Responding to this demand, the Faculty of Communication at the University of Piura presents the third edition of the Specialized Program in Corporate Communication (Online Modality). Following the success of our previous versions, this third edition evolves and adds three critical and urgent pillars for today's global market:
- Strategic Brand Management: Building value in complex environments.
- Generative AI (International Focus): New technological horizons and disruptive tools applied to corporate communication.
- The Strategic Role of the Communications Director: Key tools to face new challenges and lead decision-making at the highest business level.
- To understand and analyze trends in corporate communication management in order to generate value and contribute to the objectives of their organizations.
- To enhance the knowledge and skills of participants in Corporate Communication
- To stay professionally updated on the latest trends in corporate communication, in order to perform better in your area of work.
- To have a greater impact on decision-making within your organization.
The program combines theory and practice to offer a comprehensive learning experience. Through lectures, group work, and real-world case studies, participants will explore key concepts and apply their knowledge. The program is delivered in a synchronous online format through interactive online sessions.
This 90-hour academic program balances rigorous theoretical training with an agile, action-oriented methodology. You'll also enhance your learning with a hybrid, hands-on workshop designed to help you develop real, actionable strategic communication plans from day one. Master strategy. Lead change. Transform your organization.
Professionals, managers, executives, consultants, analysts, and assistants working in the areas of communication, public relations, internal communication, marketing, and human resources in public and private organizations. Also, those interested in managing corporate communication within their organizations.
Certificate of participation: digital in the name of the University of Piura and will be awarded to participants who have a minimum of 72 hours of effective attendance in classes.
All certificates will be issued virtually and sent via email.
This program does not lead to an academic degree.
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