| 1 |
Project conceptualization |
Transforming artistic ideas into structured projects. This includes environmental analysis, opportunity identification, value proposition definition, and application of methodologies such as The Cycle and Impact Business Model Canvas. |
| 2 |
Strategic communication and cultural marketing |
Tools for communicating musical projects effectively. Cultural marketing strategies are developed., storytelling, Audience development, pitching, and the creation of professional dossiers. |
| 3 |
Project financing and sustainability |
Designing strategies for the financial sustainability of music projects. This includes revenue diversification, fundraising, donations, social responsibility, and strategic alliances. |
